Marketing Strategy & Messaging
As your Marketing Mentor, I make marketing manageable for busy small businesswomen, delivering a clear roadmap and magnetic messaging so you attract the right clients.
Marketing Strategy
I’ll help you turn chaos into clarity.
We’ll map out your goals and define what success looks like for you, by auditing what you’ve already tried (because marketing is all about testing, then doing more of what works and less of what doesn’t) and I’ll deliver tailored insights, actionable tactics, plus the resources you need.
Finally, you’ll get a step-by-step roadmap that fits your schedule and keeps you on track.
You’ll walk away with:
A crystal-clear set of goals and success metrics, so you always know you’re moving forward
An audit of your current activities with keep-it-it’s-working / ditch-this recommendations
A Tactical Playbook of tested ideas, templates, and resources ready for you to plug in and go
A 90-day roadmap with weekly milestones, so you know exactly what to do next
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Strategy Session (3 hrs) + Strategy: $1,500 + gst
Strategy Session (3 hrs) + Strategy + 1-Month Follow-Up Session: $1,800 + gst
Newsletter
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Your business is fantastic, but your messaging feels fuzzy. Potential customers skim your marketing content and move on, because you’re not speaking directly to their needs in a way that sticks.
We’ll carve out your unique voice and messaging into a repeatable framework, so you can cut through the noise. You’ll get a brand-voice guide, core messaging pillars, an elevator pitch and tagline that sticks in people’s minds, plus a best-practices guide, so every post, email and poster stays on-brand.
You’ll walk away with:
A Brand-Voice Guide that captures your tone, personality, and key phrases
Three Core Messaging Pillars that speak directly to what your ideal clients crave
A memorable Elevator Pitch and Tagline to hook attention in seconds
A Messaging Best-Practices Guide so every piece of content feels cohesive and compelling
Marketing Messaging
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Messaging Deep-Dive (2 hours)
Copy Review (Includes 1 round of edits)
$1,500 + gst
